Section A (Marketing Campaign Rationale) of the ready-to-use exam preparation booklet for the BTEC National Business Unit Two - Developing a Marketing Campaign exam. This booklet is suitable for revision sessions and preparation in the lead up to the Developing a Marketing Campaign and includes the following: Assessment Descriptors Exam section explanations Top Tips Student Knowledge Questions Exemplar Answers This resource is a Word document.

Section B (Marketing Campaign) of the ready-to-use exam preparation booklet for the BTEC National Business Unit Two - Developing a Marketing Campaign exam. This booklet is suitable for revision sessions and preparation in the lead up to the Developing a Marketing Campaign and includes the following: Assessment Descriptors Exam section explanations Top Tips Student Knowledge Questions Exemplar Answers This resource is a Word document.

An activity pack to teach students about the factors of PESTLE and its use. This resource is a word document containing three activities, all including answers. Ready to go. PESTLE Match - match scenarios to the relevant PESTLE factor Stakeholder Reactions - consider the reactions of specific stakeholders to a given business decision. Explore the impact - for each external environment scenario students must explain in detail the impacts it may have. An example is given to guide students. Also known as PEST and PESTLE depending on the course. Inspiration and ideas borrowed from a variety of amazing teachers, can’t claim as my own.